#20: Wisdom As an Asset, with Jon LoDuca

In this podcast episode, Jon LoDuca, the founder of Playbook Builder, shares how he discovered his unique approach to helping successful individuals scale their businesses. Jon talks about entrepreneurism, using wisdom as an asset, and what to do with it. Rather than trying to be the expert in the room, John embraced his role by asking questions, asking his clients the tough questions that challenged them to think differently about their businesses. By doing this, he was able to help his clients identify their unique genius and translate it into a scalable process that could be shared with others. John's approach is about uncovering unconscious and unaccounted for genius in his clients. He helps his clients tease out the real value in what they do and turn it into something that can be shared and scaled, even if they don't realize the value themselves. Jon’s analog approach to process mapping helps clients build processes that will help them scale in any industry. Contact info: www.playbookbuilder.com